YOU Are Your Best Book Marketing Tool
by Debi Slinger
My first book was picked up by a large publishing house and I naively thought my book would be marketed and promoted widely. Instead, I was the one contacting newspapers, magazines and radio stations.
My second book, I self published. Firstly as an eBook through Smashwords and then a print version 2 months later.
My biggest tip for self publishers is to not wait until the book is in your hands. Start early. Build excitement on social media. Talk to family and friends. Press releases to media which includes questions they could ask and narrow down the subject matter well. For example, my books are fiction stories about a kid going through puberty - so put a spin in my press release around 'puberty starting earlier" or another press release on 'self publishing in 2012'.
Be authentic. Be passionate. Be YOU.
Good luck with your own journey. It's worth it.