Authors, it's time to start considering and applying video marketing concepts to your book marketing strategy. Why? Well, I believe it is one of the most underutilized marketing strategies among authors. However, when applied properly, YouTube video marketing can be powerful.
It has been shown that video is one of the quickest ways for people to get to know you (unless they can meet you in person, of course!). When you can see someone's expressions, hear their voice and get to know their personality through video, you connect much faster with them.
You can set up a YouTube channel for free. You do have to invest some money in a video camera, but it is getting more affordable everyday to own a HD camera. In fact, you can buy a HD webcam for under $50 and a Flip HD camera for $150-200. I personally use the Logitech 720p Webcam C510 and it works great. I even found that the built-in microphone produced pretty decent audio.
You can post a link to your blog or book sales page in the description of your YouTube video. In fact, I recommend that you include the link as the first part of your description. This can then increase traffic to your blog, website or book sales page.
If you write fiction books, you can share the story behind why you wrote the book or why you chose a certain character in your book. If you write nonfiction books, you can share information that relates to your topic and will interest your readers.
With YouTube's "unlisted" feature, you can create bonus videos for your customers and then include the link to that video in your book. YouTube's unlisted feature allows you to upload videos that are not listed in the search engines or able to be viewed unless you have the specific link to it. I can see this being especially useful for Kindle or eBooks where your customer can instantly click on the link. It also makes your readers feel like they are getting something extra when they buy your book. You can even include these links in the addendum of your book.
Many authors are shy. However, you can still record YouTube videos and post them on your very own channel - even if you are shy. There are other options like creating an Animoto.com video using pictures, text and background music. Or you can create screen capture videos and give your readers a "tour" around your blog. These are just a couple ideas for those that tend to be more camera shy. I do highly recommend you upload at least one personal video for your readers to get to know you better.
Honestly, neither do I. I believe we tend to be our own worst critics. Many times, flaws I see in myself (like my acne scars) others don't even notice. I think in the end, most people appreciate that we are "real" and will connect with us when we are authentic and ourselves.
Like I mentioned above, you can invest $50-200 in a decent HD camera these days. Save up and get one! Below you can see the HD webcam I use as well as the popular Flip HD camera.
I recommend sitting down and writing out ideas for your videos. At first, you'll want to write out a script or you may be more comfortable with an outline. Because I'm fairly comfortable speaking, I tend to have the idea in my mind and then just "wing it." Sometimes I have to re-record a few times, but that's what works best for me. Do what works best for you.
Also, I include an invaluable list of 50 video ideas as a bonus to my report, "YouTube Marketing for Authors." These 50 ideas will help you not only come up with ideas for your videos but will also give you great ideas for your blog posts and articles.
It's actually getting easier and easier to implement video marketing concepts by editing and uploading videos with all the video tools available. However, for those who would like more help getting started, I've created a report to help you.
To help get you jump started with video marketing concepts and using YouTube to market your books, I'm offering you a free report. No sign up required and no strings attached. Simply download the PDF report at the link below.
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So, do you feel like you've gotten to know me better by watching my videos?
Do you have any questions or comments about using videos to market your books?
What have you used for your YouTube Video Channel? What did you find worked best? Don't forget to share the link to your YouTube Channel as well!
Click below to see how others are using YouTube Channels to market their books.
My YouTube Experience
I'm using YouTube right now to build my platform. I'm interviewing authors and trying to get interest for my blog. It's definitely a learning process and...
Using Video Marketing to Create Personal Bond With Readers
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