Triple Your Twitter Efficiency
by Shel Horowitz
(Hadley, MA)
Book Cover: Grassroots Marketing for Authors and Publishers
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More than 4372 people are following me, and I'm following 3626. Despite these large numbers, I'm able to maintain a very strong presence on Twitter, typically in about ten minutes per day. My secret? Using software to boost my efficiency.
I use TweetDeck (no-cost download), and other people prefer HootSuite. They and their competitors allow you to manage Twitter far more efficiently than Twitter's own interface. Here's how I'm using it:
I have the usual columns for @ messages, direct messages, and my entire Tweetstream--but that third column is way over on the right side where I don't see it unless I look for it (which I do, every now and then). Between the @ and DMs and the general stream, I've added several other columns: one for about 100 people I want to follow more closely, one for people who post media leads, and one each for my name and the title of my most recent book.
When I log in, I can easily find a few high-quality things to repost in the "must-follow" column, respond to people who've written to me, and maybe peek on over at the main column if there's time.
TweetDeck also has some other cool tools, like a "reply-to-all" feature, one-click link shortening (yes, Twitter has that too), and a built-in way to post long tweets with just one extra click (much faster than editing down to 140, but not recommended if you have a link at the end of your post). It also has a Facebook manager, but I haven't used it. Instead, I've integrated the Selective Twitter application on Facebook, which allows me to forward a Tweet to Facebook and/or LinkedIn with just three extra keystrokes each.
My latest book, Guerrilla Marketing Goes Green, has a huge section on how to use social media efficiently--and any registered purchaser gets $2000 worth of bonuses by filling out the brief form at http://www.guerrillamarketinggoesgreen.com/resources-2/bonuses
Shel Horowitz, GreenAndProfitable.com
(Note: Consent to submission guidelines as modified in e-mail correspondence with Shelley)
Twitter was very confusing to me at first, but now I find it to be one of my most valuable networking opportunities. And it's free! Learn more here.
And for more FREE social media tips, sign up for our free 10 day e-course, "Social Media in 15 Minutes Per Day."
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