Triple Your Twitter Efficiency
by Shel Horowitz
Book Cover: Grassroots Marketing for Authors and Publishers
More than 4372 people are following me, and I'm following 3626. Despite these large numbers, I'm able to maintain a very strong presence on Twitter, typically in about ten minutes per day. My secret? Using software to boost my efficiency.
I use TweetDeck (no-cost download), and other people prefer HootSuite. They and their competitors allow you to manage Twitter far more efficiently than Twitter's own interface. Here's how I'm using it:
I have the usual columns for @ messages, direct messages, and my entire Tweetstream--but that third column is way over on the right side where I don't see it unless I look for it (which I do, every now and then). Between the @ and DMs and the general stream, I've added several other columns: one for about 100 people I want to follow more closely, one for people who post media leads, and one each for my name and the title of my most recent book.
When I log in, I can easily find a few high-quality things to repost in the "must-follow" column, respond to people who've written to me, and maybe peek on over at the main column if there's time.
TweetDeck also has some other cool tools, like a "reply-to-all" feature, one-click link shortening (yes, Twitter has that too), and a built-in way to post long tweets with just one extra click (much faster than editing down to 140, but not recommended if you have a link at the end of your post). It also has a Facebook manager, but I haven't used it. Instead, I've integrated the Selective Twitter application on Facebook, which allows me to forward a Tweet to Facebook and/or LinkedIn with just three extra keystrokes each.
My latest book, Guerrilla Marketing Goes Green, has a huge section on how to use social media efficiently--and any registered purchaser gets $2000 worth of bonuses by filling out the brief form at http://www.guerrillamarketinggoesgreen.com/resources-2/bonuses
Shel Horowitz, GreenAndProfitable.com
(Note: Consent to submission guidelines as modified in e-mail correspondence with Shelley)
Twitter was very confusing to me at first, but now I find it to be one of my most valuable networking opportunities. And it's free! Learn more here.
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