My YouTube Experience
I'm using YouTube right now to build my platform. I'm interviewing authors and trying to get interest for my blog. It's definitely a learning process and my videos are not high quality, but I'm trying and I'm proud of that fact. I have gotten some feedback that people like seeing faces of authors and so I'm really happy about that!
That’s great, Laura! YouTube can be a fabulous tool for authors. I use it to create book trailers and other short movies with pictures and text, but haven’t branched out to recording myself yet. I’m contemplating recording myself reading a selection from one of my books though, your comment about getting great feedback about seeing the authors face might have just given me the push that I needed.
You mentioned that you interview authors; do you do that through YouTube videos? That would be a neat idea. Shelley has a free report that you can download with 50 tips for authors to create and market YouTube videos. You might find it helpful in your own endeavors. You can download it at: http://www.self-publishing-coach.com/support-files/youtube-marketing-strategies-for-authors.pdf And of course she also has a more in depth paid product that you can buy: “YouTube Marketing for Authors”. In it she covers not only how to create videos, but also provides you with a list of 155 places where you can submit your video online for optimal exposure along with a ton of other valuable information.
On a side note, I’ve recently noticed a downside to YouTube that authors need to be aware of. A few videos have popped up for my book that I didn’t create. Part of me is thankful for the free advertising, but the other part cringes because they are so poorly made. I guess the point is that even if we don’t promote our books on YouTube, the chances are that if our book becomes popular, someone else will. We look better if we have a video already made for it and they can tell that the poorly done video isn’t ours.