Linkedin Book Marketing: 3 Strategies to Boost your Book and Business Sales
by Judy Cullins
(La Mesa, CA)
What social media do your use for book marketing? One best way to boost your book or business sales is through Linkedin. Since I left traditional book marketing 11 years ago, I found that content marketing, such as writing how to articles and blog posts on the internet put my bookcoaching Web site on the map, where it continues to bring me high numbers of targeted visitors who want specific help on their book marketing.
If you are a coach, a speaker, a solo professional or other small business, you will do well to market on Linkedin. Since using Linkedin for a year or so, I published the book "Linkedin Marketing: 8 Best Tactics to Build your Book and Business Sales," which this article is based on.
Here's Three Linkedin Book marketing Strategies that Bring Big ResultsLinkedin Strategy 1.
Know your best audience and where they hang out so you get good content on your book's topic. Mistake.
When you don't know your book's primary audience, you waste a lot of time "collecting numbers" of FaceBook friends, Twitter followers, or Linkedin contacts. These are not necessarily people who want you, your info, or your personality. Case Study.
From one half-hour strategy coaching session on Linkedin marketing, my client Jeannie wanted to do more than sell her book. She wanted to attract more qualified clients to her leadership coaching.
Who were her best audiences? We brainstormed together to come up with a partial list including business audiences of financial officers, finance groups who could use her service, and leadership organizations and peer groups she could network with within the field of leadership. I gave her my "Walkabout Tour" on how to get around in LinkedIn. She entered these names in the search bar to get started. It took some creative snooping to find her best groups that her primary audiences belonged to.. Linkedin Strategy 2.
Join 5-10 groups and add a group a week that fits your needs or your audience's needs. Mistakes.
Don't join just any group, because you are allowed to belong only to 50. Don't blast off with promotions when you do join groups. Case Study.
When Jeannie joined five groups, she immediately read the "rules" that each group posts before she started interacting with them. Then, as a discussion post, she asked questions or commented on other people's questions to show her expertise. This is the best way to attract buyers and other joint ventures that bring you bigger wealth.
If you have a book on a holistic health solution for such problems as fibromyalgia, dyslexia, or tooth pain, you will want to join these kinds of groups along with book, publishing or marketing groups you can network with. Linkedin Strategy 3.
Get far more active--participate almost daily. Mistakes.
Stop collecting numbers in your invites. You probably will never interact with them. And stop posting events to your invites because most of them are not in your book's audience.
While this advice may sound like it takes a lot of time, it will save you time if you only participate in groups that relate to your book or business. When I chose to comment on about 10 groups at Linkedin over the past year, my email in box is full daily of invites and questions, and my Web site has attracted 1000's of new targeted visitors each month. Visitors turn into clients and books sales over time.
So offer plenty of content on your site Add a blog to really boost your traffic, get comments and fans, some of whom, who buy your books.
Find these groups by putting in the topic in the search bar at the top of LinkedIn’s primary page at www.LinkedIn.com or on your profile page. This is a creative process and may take a while. Create a list, and then take action.
First, "check and correct" your groups to narrow your focus. Go to other people’s profiles like yours to see what groups they have joined. And join them if they fit. Remember, you can join up to 50 groups. You'll know which ones are active when you see the emails from the discussions after you join. Be sure to say you want weekly or daily emails or you won't get the emails to let you know the latest discussions. These discussions are "gold." You may want to chime in with a good tip or two. This is how you build a presence on Linkedin. And when you build your visibility you build your credibility and then comes the trust to eventually buy a book from you.
Keep your eyes open. Constant opportunities present themselves all over LinkedIn, in blogs, and on other competing websites. Educate yourself with a mentor, a seminar or a book to get some hands on help for blanks in your social media skills.
The only reason most people don't like social media is they don't know how to strategize in it. Bio for Bookcoach Judy Cullins:
My life’s mission and passion is to help unknown authors create the income they deserve, build their confidence, writing skills, and marketing tactics to get their unique, useful story out to their audience who wants an outstanding life and work. Each week you can get all of Judy's free social media, and web-writing help to market your book with her bonus free 25-page Book tips at http://bookcoaching.com/help-writing-a-book.php