By now, if you've been blogging for a while you've probably heard of Google Feedburner. What is Feedburner? Well, Feedburner is a RSS feed generator service from Google. What sets Feedburner apart from all the other services that just produce a feed for you is that it goes the additional step in giving you statistics and analytics. This is extremely helpful to know if you are driving traffic to your blog or website through your feed and where that traffic is coming from.
And as we all know, knowledge is power.
Using Google Feedburner, you can find out stats like how many people have subscribed to your RSS feed, who's re-posting your feed and how many podcast downloads you're getting. You can also see which links are clicked on, etc. In this tutorial, we will take you on an introductory tour of the Feedburner interface.
When you first log into Feedburner, you'll be presented with the main screen that looks something like this:
Here are the three most important things you need to know about the main screen interface:
Click on the feed whose stats you want to see to continue.
Within each feed, you'll see the tabs along the top that give you a variety of options on what you can do:
Let's move on to the Analyze interface.
On the left of the Analyze interface is the Analyze navigation column.
Here's what each tab means:
Click on any of the above categories to learn more about your stats.
Here are the most important parts of the interface:
The item use page looks similar to your Subscribers page. It shows you a chart of your items usage and gives you a list of items along with how many times it's been called. This gives you a good idea of what posts are most popular in your feed.
Generally it's a good idea to take your winning posts and ideas and expand on them. You can track which posts are doing well on a daily or on a weekly basis.
The uncommon uses page is interesting in that the stats it gives you are different. Rather than giving you concrete numbers, what Google Feedburner does here is give you uses of your feed that it thinks are a little strange.
That could mean someone has taken your feed and used it as data on their site. Or, it might have ended up on a spammer's website as content they're trying to pass off on their own. But then again, it could be a fan who's just passing on your content.
In our example below, there has been no uncommon usage found:
Google Feedburner doesn't make a distinction about whether the uncommon use is good or bad; all they do is tell you that someone is using your feed for something other than an RSS reader. From then on it's up to you to decide what to do with that data.
So, hopefully from this tutorial, you know much more about what is feedburner and all it has to offer you. Now, it's time to put it to use. Go sign up now at: http://feedburner.google.com
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