4 Reasons You’ll Love QR Codes (Besides Their Untiring Toil)
by Lynnette Phillips
Use Your Smartphone to Scan This QR Code! You Know You Want To
Have you joined the mobile marketing revolution yet?
The public seems to be drawn to new technology which explains the attraction of QR codes. Besides being fun, QR codes require the use of something many people are never without - their cell phone.
Customers acquire the information stored in QR codes in an interactive manner making them more likely to visit the URL embedded within the barcode; i.e., a higher response rate.
Another customer enticement: QR codes store a website’s URL regardless of its length making it unnecessary for the customer to write down the URL before they can visit the site.
People love technological fun!
QR codes can generate leads and drive traffic for you but how do they do this? Here’s just 4 ways. By the way, these 4 reasons are also part of why you as a business person (yes, authors and writers are business people too) will love QR codes.
1. It has been proven that any form of "personalized” marketing is much more effective and by sending messages to your clients and customers phones, you are giving your audience a feel of personal attention.
2. QR codes allow you to target REAL potential customers. This saves you money because you are not wasting your valuable marketing dollars reaching people who are unlikely to make a purchase of your products or hire your services.
3. Short message service (SMS), QR codes included, has proven to be ten times more effective than other advertising tools.
4. QR codes deliver a higher response rate - around 15% - approximately 5 times higher than the average ROI (return on investment).
Personalized & Targeted Marketing Combined With High Visibility = More Scans Which = A Higher Response Rate
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Lynnette Phillips is book marketer, publicist and author. Find out more about QR Codes including 10 Places To Grab Attention With A QR Code and 20 Uses For QR Codes in her recent book “QR Codes: Bridging the Marketing Gap” Available on Amazon.com
